WORK SAMPLE: EVENT CAMPAIGN
2024 CELEBRATION OF TRAILS
Bear Yuba Land Trust (BYLT) is a nonprofit striving to protect scenic open space and working lands in California’s Sierra Nevada foothills and mountains.
THE BRIEF
BYLT's annual “Celebration of Trails” is a month-long campaign encouraging people to explore local trails through various activities, events, and promotions. They desired a visual identity for the 2024 Celebration of Trails as a whole, as well as unique branding for its various components.
THE SOLUTION
I first established a look for the overall “Celebration of Trails” campaign which, at the staff’s request, featured a graphic landscape in sunset-inspired colors. The color palette, fonts, and styling were then extended to craft a wide range of materials for the campaign’s events, activities, and promotions. The result was an extremely cohesive collection that exuded a playful and inviting energy. BYLT was so happy with the results that they are considering reusing them for additional years to come.
